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Zoeti download the new version for ipod2/26/2024 ![]() ![]() Jobs leaned into the music industry’s woes by marketing the ability of new Macs to copy CDs with the commercial slogan: “Rip. “We think people want to buy their music on the internet by buying downloads, just like they bought LPs, just like they bought cassettes, just like they bought CDs,” he said in a 2003 talk.Īt the time, a service called Napster was tormenting the music industry, making it possible for people to share any song with anyone around the world for free. Jobs’s vision for how people would purchase music in the digital age. The iPod’s development coincided with Apple’s acquisition of a company with MP3 software that would become the basis for iTunes, a digital jukebox that organized people’s music libraries so that they could quickly create playlists and transfer songs. In essence, it made possible a Sony Walkman-size digital player with a capacity multitudes greater than anything that existed in the market. The 1.8-inch drive had the capacity to store 1,000 songs. Rubinstein helped spark the product’s development by discovering a new hard disk drive made by Toshiba during a trip to Japan. “You didn’t have to do any market research,” said Jon Rubinstein, who led Apple’s engineering at the time. Jobs thought tapping into people’s love of music would help persuade them to switch to Macintoshes from Microsoft-powered personal computers, which had a more than 90 percent market share. A die-hard music fan, who ranked the Beatles and Bob Dylan among his favorite artists, Mr. Steve Jobs, who returned to Apple in 1997 after being pushed out more than a decade earlier, viewed the emerging category as an opportunity for giving Apple’s legacy computer business modern appeal.
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